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The Creative Nudge

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Creative thinking is something everyone can do. It’s a way of looking at the world afresh, doing new things in new ways, taking risks.

With The Creative Nudge, use ‘nudge theory’ to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.

About the Authors
Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick’s strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.Creative thinking is something everyone can do. It’s a way of looking at the world afresh, doing new things in new ways, taking risks.

SKU: 9781786279002 Category: Tags: , ,
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Author

Mick Mahoney, Kevin Chesters

ISBN

9781786279484

Date Of Publication

May 2021

Publisher

Laurence King Publishing Ltd

Book Format

Paperback

Number Of Pages

128

Illustrations

Colour graphics throughout