Inside the Collection

The Art of Curating

Guest in the ‘In your face: contemporary graphic design’ exhibition
Guest in the ‘In your face: contemporary graphic design’ exhibition (Nathan Jurevicius case study), Sydney Design Festival launch, August 2006. Photo: Prudence Upton.

As the Museum of Applied Arts & Sciences in Sydney undertakes a restructure, downsizing staff numbers as it endeavours to become more nimble and sustainable, curators will soon be re-applying for their jobs. My thoughts turn to the often envied, sometimes maligned, role of the curator and to curatorial competencies.

What makes a competent curator? 

After almost 30 years of experience, I’ve come to the conclusion that one of the most important attributes of a competent curator, is the ability to be discerning (though I’m not exactly sure how one would go about measuring this capability). I’d be interested to hear your views on which attribute you think is most important.

Being discerning involves standing one step back from your own personal preferences, choosing not necessarily what you like, but what’s significant in context. I think this is one of the least understood of all the curatorial roles, and together with the ability to make smart connections between objects, one of the most important. In being discerning, curators make complex decisions about what to acquire, and what the most appropriate juxtaposition of objects and ideas might be in displays. How often have I heard it assumed that a curator loves something simply because they’ve chosen it for display or acquisition? This simplistic view is offensive. Personal taste shouldn’t take precedence in curatorial work. Personal preference is one of the last emotions one brings to professional considerations when assessing, collecting or curating – not the first. Does a talented teacher look for learning tools that they like, or do they seek the most appropriate resource for the individual student’s learning needs or style?

Paradoxically, curating still requires a passion for objects, but in equal measure it involves a thirst for knowledge, an understanding of how things are made and how things work, and a willingness to share this knowledge, passion and understanding with others. It requires the ability to undertake complex research, and an understanding of people. Curators need to be able to communicate complex concepts and ideas succinctly and engagingly to colleagues and clients (including artists and designers) then help find strategies which communicate these concepts and ideas innovatively and coherently to diverse audiences.

Curating is complex

In 2006, I developed an exhibition for the 2006 Sydney Design Festival titled “In your face: contemporary graphic design”. I didn’t necessarily go about choosing contemporary work that I loved, nor only the work of Australia’s leading design studios. Rather, I decided to be more discerning – decided to select works which exemplified where graphic design was at that moment – when the boundaries between art and design were blurring, boutique multi-disciplinary design studios were springing up all around the inner-city, animation and motion graphics were becoming increasingly prevalent, tattoos were for everyone, handmade retro type was being generated in response to the impersonal domination of standardized computer-generated fonts, lomography slipped into advertising campaigns, and websites and mobile devices were capturing the imagination of illustrators and designer toy makers.

Josh Roelink case study in the ‘In your face: contemporary graphic design’ exhibition
Josh Roelink case study in the ‘In your face: contemporary graphic design’ exhibition, 2006. Photo: Kojdanovski, Marinco.

This approach wasn’t necessarily explained in the exhibition, it was purely a part of the curatorial process. 16 case studies were selected – some of the more esoteric, like Reg Mombassa’s Aussie Jesus or Josh Roelink’s tattoo designs, almost rejected. I fought to retain them all. With curatorial projects, uneasy inveigling is sometimes required to rationalise prioritizing, meaning, significance and aesthetics. Eventually 16 case studies remained – short TVCs, supersized graphics, comics, 3 minute mobile phone animations and tattoos alongside logo design, typefaces, book design, poster design, brand identity and way-finding.

Guests in the ‘In your face: contemporary graphic design’ exhibition (Qube Construkt and Voice case studies)
Guests in the ‘In your face: contemporary graphic design’ exhibition (Qube Construkt and Voice case studies), Sydney Design Festival launch, August 2006. Photo: Prudence Upton.

The show’s diverse and surprising content was well received by Museum audiences, especially students and culturally active young adults (some coming with older parents and grandparents). It was perhaps slightly less well received (but in no way totally rejected) by traditional graphic design practitioners who may have expected a celebration of past professional practice. This too may have been valid, but not necessarily the best, or only, fit for the Museum’s Sydney Design audience. Similar debates arose around the Love Lace exhibition a few years later when it pushed the boundaries of lacemaking in preference to making an assessment of traditional practice. Curating is complex and it often involves making difficult decisions.

Love to hear your thoughts on this topic, especially any misconceptions you have experienced around the role of the curator, or what you feel is the most significant attribute of a competent curator. Happy to answer questions.

Written by Anne-Marie Van de Ven, Curator, Design and Society


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