Horse racing and fashion have always been closely associated and with Melbourne Cup upon us I had a look for “Horse Racing Fashion” in our databaase. One item is this bright floral dress made by Gucci around 1970. Gucci had a strong association with horses, starting out as he did with a small family owned saddlery shop.
Guccio Gucci (1881-1953), began his career in 1920 when he opened a saddlery business in Florence, Italy. Using equestrian motifs as an inspiration, Guccio established the House of Gucci and opened his first fashion boutique in 1921. During his lifetime, Gucci introduced many of the designs for which the company has become known, such as the bamboo handle handbag and the suede moccasin with a metal bit. After his death in 1953, Gucci’s sons continued to expand the company overseas, using their father’s initials to establish the famous GG logo. Although now under the direction of new designers, The House of Gucci remains the best selling Italian brand, and certainly one of the most easily recognisable brands in the world.
You can really see the equestrian influence in the buttons which show not only the horse shoe but an accurate representation of a horse’s foot as well.